EE 4G reaches two million users
EE, the biggest mobile operator in the UK, has announced that it has already attracted two million customers to its 4G network.
The two-millionth customer was added in just four months, which was less than half the time it had taken the firm to attract one million customers. Statistics show that usage has continued to grow in a positive manner, with the average 4G customer making use of 70% more data at the end of 2013 than they had at the start of the year.
EE has stated that its customer base for the network has grown faster than that of any other operator outside South Korea, where the technology is already widely dominant and 3G has been rendered obsolete.
The acceleration of the uptake to the network is believed to be due to the fact that EE introduced two rounds of price cuts in 2013 and has recently introduced pay-as-you-go packages to help broaden the appeal of 4G to customers at the lower end of the market. The cheapest monthly contract for the 4G network is now just £7 more expensive than a contract for 3G.
Since its last quarterly results in October, EE is believed to have added around 800,000 new 4G customers. Some 14% of its pay-monthly subscribers are now on 4G, which is a significant increase from the 8% registered three months ago.